Just few weeks ago, UK based PR agency, Engine Group, in association with NHS Blood started a campaign which they named ‘#MissingType’.
Well, this campaigns are especially for encouraging people to donate blood, which could save someone’s life.
Several giant brands such as Google, McDonalds, Microsoft , Tesco and many more have joined this ‘campaign’ and removed A, B and O from their name (temporarily).
Here A, B and O signifies the blood types.
The campaign’s main moto is to spread awareness in the people towards ‘blood donation’, so that no any innocent life could end because of absence of blood.